SHAMBERG, Michael & RAINDANCE CORPORATION. Guerilla Television. NY: Holt, Rinehart & Winston. 1971.
4to. Original paper wrapper; illustrated throughout in b&w; previous owner's signature to front wrapper, very good.
Raindance Corporation was set up by Shamberg, a former Time-life journalist, and Paul Ryan, a research asistant for Marshall McLuhan, as a video collective that aimed to spread the countercultural revolution via new technologies. Shamberg coined the phrase 'guerilla television' to describe the Corporation's efforts to subvert and break the stranglehold of broadcast (or 'beast') television. In this book he encourages the reader to get involved, to buy a Sony Porta-Pak camera and to make videos for themselves, emphasising the importance of individual expression. Shamberg is now a film producer; his company Jersey Films, run with Danny de Vito , was responsible for Pulp Fiction and Erin Brockovich.