Couple with blue flowers

[POP-UP VALENTINE]. Couple with blue flowers.

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[POP-UP VALENTINE]. Couple with blue flowers. Made in Germany, [c.1900].

Late-victorian German pop-up chromolithographic card; (9.5 x 17cm approx.); with four sections connected by card props; centred around the theme of blue flower garlands with couple picking flowers, the boy holding a love letter; with 'Loving Greeting' printed in gilt to fold-down; previous owner's ink note 'From Helen Hiller' to rear, third section a little creased with small patch where colour has been rubbed; figures re-attached with later backing; still a very nice example of a fragile piece of ephemera.
Though February 14th has a long history as a romantic date, it remained relatively uncelebrated in Germany until after WWII, when American soldiers introduced it. Germany was, however, at the forefront of modern processes such as die-cutting and chromolithoghy, which meant that larger companies in the UK and USA could outsource the production of cards in order to cut costs.