[POP-UP VALENTINE]. "A Loving Valentine for Mother" Cleveland: American Greetings Corp, [c.1953]. Printed in Italy.
Pop-up tri-layer card; (15.5 x 21cm approx.); with gold detail, depicting cherubs playing trumpets at a well with roses, hearts and flower cart; some light brown spotting to fold-down, with small pencil marks; else exceptionally clean and unopened, meaning that the card does not stand upright easily; ink inscription 'From Betty & George' to inside fold-down.
American Greetings Corporation was founded in Cleveland, Ohio in 1906 by Jacob Sapirstein, a young Polish man who, after receiving a $50 bank loan, began importing elegant postcards from Germany, and selling them to local merchants from his family’s horse-drawn cart. This later Valentine, printed in a Victorian style, is somewhat Coronational in theme, and so may have been released in line with Queen Elizabeth's coronation in 1953.
Poem to fold-down reads:
'This Valentine in sent with love,
To the dearest mother in the world
And Mother dear, that's YOU.'