[HERBERT BAYER]. Herbert Bayer: Die Berliner Jahre - Werbegrafik 1928-1938. Berlin, Patrick Rössler & Bauhaus Archiv, 2013.
4to. (297 x 210 mm). Pictorial card wrappers with flaps; pp. 97, , illustrated throughout in colour and b/w; new.
Catalogue of the exhibition Herbert Bayer. Commercial Graphics, 1928-1938 held at the Bauhaus Archiv in Berlin from November 2013 to February 2014.
Bayer was one of the most creative commercial graphic artists of his period, and was decades ahead of it stylistically. After leaving the Bauhaus in Dessau in 1928, Herbert Bayer continued in Berlin to pursue the principles of modern graphic art developed at the Bauhaus.Prior to his emigration to the USA in 1938, he had created hundreds of posters, title pages for books and journals, commercial adverts and brochures. His clients included companies from the consumer goods industry and publishers, as well as state and semi-state institutions. Seventy-five years after he emigrated, this exhibition offers a critical and comprehensive view of Herbert Bayer’s work from 1928 to 1938. The exhibition has been organized in collaboration with guest curator Prof. Patrick Rössler of the Universität Erfurt and is part of the Berlin Theme Year 2013 ‘Diversity Destroyed – Berlin during National Socialism’.