ANON. El Avenida Palace Hotel, Barcelona, Spain.
Original hotel luggage label, c.1952. 127 x 86 mm.
El Avenida Palace hotel officially opened in May of 1952. The history of the building starts earlier, in 1925. On this year, Casa Llibre was founded by Guillermo Llibre, and it was established in this same building. It was a Chocolate House, a tea room and an art shop, and it also became a meeting point for the aristocracy of the city, who went there to socialize, and enjoy concerts and balls in the several salons of the building. Casa Llibre was designed by the architect Enric Sagnier and it turned into the epitome of vintage luxury in Barcelona.
The Beatles stayed at El Avenida Palace, in 1965 after a concert in the city (the hotel now has a Beatles Suite), Lizza Minnelli, Ernest Hemingway and the artist Joan Miró are other famous names that have stayed.