CASSANDRE, A. Mouron. L.M.S. Best Way.
Lithograph after the original from 1928, printed by Henri Mouron Adagp, Paris, WM editions, France, 1985, 925 x 115 mm.
Cassandre, pseudonym of Adolphe Jean-Marie Mouron (24 January 1901 – 17 June 1968) was a French painter, commercial poster artist, and typeface designer.
Cassandre became successful enough that with the help of partners he was able to set up his own advertising agency called Alliance Graphique, serving a wide variety of clients during the 1930s. He is perhaps best known for his posters advertising travel, for clients such as the Compagnie Internationale des Wagons-Lits. He was a pioneer on airbrush arts.