[FASHION] Helmut NEWTON, Sarah MOON and Harri PECCINOTTI (photographers). Three BIBA mail order catalogues. London; Biba Empire House 19-21 Kensington Church Street, W.8. [and] 124-126 Kensington High Street 1968 and 1969.
Slim small folio (35.5 x 17.7cm). 3 vols.; original printed card covers in dark, mid-brown, and olive green respectively, with gilt BIBA logo to upper covers, stapled; pp. ; ; , printed on card throughout with photographic plates including a total of 7 large and dramatic folding and tinted photographic fashion plates alongside product information and prices; very nice copies with rubbing, a little minor edge-wear, and mild crumpling to 2 covers, internally very fresh and uncreased; each volume with the rare original and unused 5-label mail order forms with BIBA branding.
Sole editions. Scarce ephemeral fashion memorabilia from the late 1960s produced by the groundbreaking London fashion shop founded by Barbara Hulanicki alongside her husband Stephen Fitz-Simon in 1964. The BIBA store was defined by Art Nouveau and Art Deco styling and had a saturated and decadent atmosphere. In 1968 and '69 Hulanicki launched only 6 beautifully designed mail-order catalogues in a format which was specifically designed to fit through letterboxes without folding. Each catalogue was designed by John McConnell. The issues here were photographed by Helmut Newton, Sarah Moon and Harri Peccinotti. Also with drawings by Moira Macgregor.